Re: [M]Ass Effect
The creator just has to learn to go smaller. Having a blog like that is a mistake. He should limit himself to forums. They can provide plenty of exposure, especially if you use a place like 4chan.
What I don't get, though, is why Fugrup (who does all those really high quality animations with the 3D game models) hasn't been hit with it, since ME models are some of his favorites. Maybe he doesn't use the names enough? Not sure.
Anyway, if the author doesn't have a centralized place for them to attack, there's nothing really EA can do.